Digital Transformation Strategies for Facing the New Normal

Five key points that will help businesses to deal with the pandemic

The disruptions caused by the coronavirus have emphasised the crucial role that technology plays, from supporting remote working to scaling digital channels for customer service. The nature of the crisis has required teams to act quickly amidst uncertainty, make crucial decisions and react to fast-changing situations.

COVID-19 is forcing companies to speed up and implement new digital transformation initiatives. Even before this pandemic, 79 percent of the organisations who have pursued digitisation were still in the early stages of their technology-related transformation. More importantly, the companies have highlighted a point that can no longer be ignored: technology is a core driver of value, not merely a support function.

The words of Beth Galetti, the senior vice president of HR at Amazon, are instructive: “We are frequently doing things that have never been done before. For this reason, there is often no playbook to teach nor experts to follow, so we empower people to try new things and learn along the way.”

The pandemic has exposed a clear digital divide, with companies that have already invested in digital operating models faring much better than those who have not. In fact, for many…