How to Design Digital Health Products for Businesses that Add Value to Employees

The pandemic has been an accelerator for breaking digital health solutions into traditional healthcare systems around the world. This has created new business opportunities for a range of digital health services directly linked to the pandemic, which will last throughout 2021 and beyond.

Many industries and startups seek to add value to employees through digital solutions that help to monitor health, prevent infections and keep a record of epidemiological surveillance systems. But can this be done properly? Let’s check out some suggestions from big players like McKinsey and Accenture.

1- Define a clear value proposition to address customers’ unmet needs

A product value proposition describes what the customer will get out of the product. It serves as the foundation for additional ancillary marketing copy that branches off from it.

It is the product’s elevator pitch, boiled down to one sentence. Not only that, but it shouldn’t just describe the product, though — it should sell it.

Although many digital health products and services feature cutting-edge technology, innovative technology alone cannot ensure success. The starting point, therefore, must be to identify…