Trends for Ecommerce in 2021. What can we expect?

6 min readJan 19, 2021

“10 years of ecommerce growth happened in just 90 days.” — McKinsey

How many products did you buy online in 2020? For sure, they were more than you expected to buy on this channel. But considering the COVID-19 situation, we bet you had no other option as you needed to protect the health of you and your family.

Due to this need for touch-free shopping, many businesses have migrated online, accelerating the growth of the large-scale ecommerce industry. Now, what can we expect from ecommerce in 2021, and what are the trends to look out for during this pandemic?

In this blog, we are going to highlight some of the ecommerce trends to be aware of in 2021, according to research by McKinsey, Statista, eMarketer, Global Web Index, Google, IBM, Deloitte, Accenture, Gartner, McKinsey, Forrester, Nielsen, and the World Trade Organization.

1. Ecommerce boom fuels record online competition

How fast-moving is the world right now? Just consider how quickly e-commerce has replaced physical channels in the space of only three months.

Source: McKinsey

At Codescrum, we have worked with HeadBox, the UK’s first online marketplace for inspiring meeting, off-site, and event spaces. It enables users to easily search, book, and pay online for venues.

As countries locked down and retailers were forced to close, ecommerce reached the all-time high of 16.4% of total global retail sales. It’s not just Gen Z and millennials driving this trend — older shoppers have also moved online. According to a global survey across 11 markets, 84% of consumers shopped online during the pandemic.

Also, more than 75% of B2B buyers and sellers say that they prefer purchasing online and prefer remote interactions with sales reps over the traditional in-person sales interactions. The lifting of the first lockdown only strengthened this feeling, with just 20% of B2B buyers saying they want the return of traditional in-person sales.




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