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What is the Digital Economy?
Every day we interact with digital platforms in an almost unconscious way, sometimes checking 3 to 4 screens at the same time, and believe it or not, we don’t feel overstimulated.
The demand for digital in our daily dynamics (there are 724.7 million internet users and 1,101 billion mobile subscriptions just in Europe) spans all ages, races, geographies and attitudes across the planet, and it has led to the creation of the Digital Economy.
This term was coined for the first time in Don Tapscott’s 1995 bestseller, The Digital Economy: Promise and Peril in the Age of Networked Intelligence, one of the first books to show how the internet would change the way that we do business.
The advancement of the digital experience has grown with unprecedented speed and scale, and over time we have seen progress in new domains, such as Web, mobile, cloud, AI and AR/VR.
The effect has been the transformation of many economic and social activities, and the birth of a new economy (the digital economy). The physical world serves as a means of maintaining our physical existence and yet our…
